Freelance Copywriter

“With persistence, creativity and passion I believe all editorial copy can be sprinkled with a little stardust”


Hi, I’m Debbie Oakes, a storyteller specialising in writing evocative content about everything from global destinations and experiences for newspapers, magazines, tourism boards, SMEs and start ups for B2B and B2C clients.
I write editorial that makes people pay attention.
Copywriting, blog posts, website content, brochure copy, white papers and feature articles (SEO-optimised, naturally) should bever be boring. Your business – large or small – can generate more traffic (and sales!) by tantalising taste buds, inspiring emotions and opening the heart and mind to your brand.


In my roles as chief editor of both Expat Life Magazine and Insider Asia Magazine I was key in rebranding, motivating and managing writers, commissioning and developing story ideas for the luxury market in order to generate more leads and advertising sales.

Copywriting Services

Web Content



Social Media

Content Creation


Digital Marketing



Find out more HERE

Copywriting Experience

My background in spa and wellness means (and a degree in comparative religion) means I have a deep curiosity and passion for people and what inspires them. I am excited by farm-to-table, sustainability, organic-everything, spirituality, food artisans, artistic, creative and inspirational people and always the thrill of the destination. I love doing a good interview on camera or off.

Travel, food and beverage, hospitality, healthcare, spa, wellbeing, nutrition, architecture and design, travel guides, white papers, press releases, ghostwriting, web content, articles, digital marketing, beauty, fitness. 
All subjects approached with passion, professionalism and a disciplined eye on deadlines. *Please provide as much information as possible when requesting a quote.


I am a Destination Celebrant ready to craft your unique love story into the designer ceremony of your dreams. I am based in London, Umbria & Tuscany – and will fly anywhere to sprinkle stardust on your special celebration. We will work together to find special readings, songs, symbolic rituals poems and even performances to create the ceremony of your dreams. Find out more HERE

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